RED 118: Behind The Scenes Of A Startup Launch

Listen to the Episode Below (00:28:24)

Feature-image118Donovan Janus is an entrepreneur with two decades of experience. His latest company is 17 Hats and provides solutions to entrepreneurs who need help with client communication, bookkeeping, invoicing, time tracking, and getting more done in less time.

In this episode, Donovan reconstructs his successful launch of 17 Hats and gives advice on how you can successfully launch (or re-launch) your company.

In This Episode:

  • How to launch a new company if you don’t have a mailing list
  • The best way to get investment money for your new company
  • How having money invested in your company changes things
  • The real value of asking for feedback on your new idea
  • A good reason to do an “invite-only” launch
  • Doing multiple “launches”
  • The double-edged sword of having a successful launch
  • How to handle lots of feedback (and keep customers who give it to you happy)
  • Selling “trial” memberships? Here’s a trick to make people sign up for the real thing…
  • How much should your charge for your product? How to test prices…
  • Why you want people to sign a long-term contract with you (it has nothing to do with money)
  • What investors look for in new companies
  • The downside of taking money from investors
  • Why “tension” in your company can be a good thing

Links To Things We Talk About:

Need Practice Launching Something?

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