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Sep 30, 2021

This podcast used to be known as "The Marketing Podcast for Influencers." Then the definition of "influencer" changed to mean people like Kim Kardashian.

Nothing wrong with Kim Kardashian, but this podcast is for experts, not social media socialites and cable television stars.

So the name changed...

But I still look at...

Sep 9, 2021

You've heard the saying, "People buy from those they know, like, and trust." 

I'll also add, "People buy from those they agree with."

And never has the "agree with" part of this been so prevalent. We've got a lot to have opinions on these days and we've got a lot of ways to find the opinions of others.

You didn't sign...

Sep 4, 2021

Joe Rogan has an exclusive deal with Spotify. Lots of people do.

Is it worth it? Maybe for Joe Rogan, because he got paid a lot of money, but his guests aren't getting the boost from his podcast that they did previously.

Howard Stern has similar things happen to him when he signed an exclusive deal with Sirius.

I've got...

Aug 23, 2021

What happens if you say something that later comes back to be wrong? What happens when the stakes are so high that something you said (and believed) pulls you off the air?

That happened to a nationally-known radio host and it can happen to you – it can happen to all of us.

Thoughts on what to do about it are in this...

Aug 13, 2021

Expectations are fine for relationships, as long as the parties involved are on the same page. For example, I expect to pay for a drink at the coffee shop, but I don't expect to pay for one when visiting a friend's house.

Things get messy if you think one thing is happening and the other party thinks something...