RED 002: Overcoming Business Shiny Object Syndrome

overcoming shiny object syndromeEvery time Laurel watches Shark Tank, she comes up with a new business idea. One week it was cosmetics, another time it was some kind of iPhone app. I can't keep up with them all.

She also gets ideas in the shower.

Needless to say, she has too many ideas to pursue them all.

I've got a lot of business ideas myself. In my early years of business, I jumped into many of them.

Some made money. Most didn't.

How do you know if a business idea (or marketing technique) is worth pursuing? That's what we talk about on this episode…

In This Episode:

  • Laurel's 4-step process for dealing with distraction
  • The type of marketing that never works
  • One way we made sure RED Podcast would be successful (before we started it)
  • The advantage of waiting to start new projects
  • Why David never skips a day of work

Links To Things We Talk About:

Sure, This Is Awkward, But…

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