RED 005: Transparency – Should Your Audience Know Everything?

how transparent should you be in business?More and more people online are sharing “sensitive” information like income numbers, photos of their kids, and religious (or political) beliefs within their marketing.

Is this crazy? How much personal information should you share in your marketing?

In this episode we talk about the pros and cons of “transparency” in marketing. Why you should be more transparent and why you may be better off keeping your mouth shut…

In This Episode:

  • Why you should be skeptical of what you read on online marketing forums…
  • The importance of congruent behavior in marketing
  • A good reason (according to Laurel) to not share what you're working on.
  • The reason nobody is truly “transparent” online
  • Why Facebook is BS
  • How to Avoid “Christian Singer Hair”

Links To Things We Talk About:

In The Name of Transparency…

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