RED 009: 99Designs – How To Make It Work For You

Feature-image9I've hired a ton of graphic designers over the years, working with artists from all over the world to create dozens of book covers, music releases, and advertising pieces.

In the past decade, the process of working with graphic designers has changed considerably and one of the companies at the forefront of this is 99Designs, a crowdsourcing company based in Australia.

I first tried 99Designs several years ago, when it was part of SitePoint and before it was called 99Designs. The experience was a bit rough. However, since then the company has come a long way in delivering a lot of value for people who know how to use it properly.

The problem is most people have no idea how to make the best of 99Designs and, because of this, don't get the best possible graphic design work.

This episode of RED Podcast shows you how to make 99Designs work for you…

In This Episode:

  • How to get clear on what you want, so you don't waste your time with bad designs
  • Why you should be very specific, even if it limits the number of design submissions you'll receive
  • The two types of logo samples you need to let designers see before they do any work
  • Why we always “guarantee” a project at 99Designs…but not right away.
  • When to pay additional money for your design contest.
  • How to communicate with designers (especially those who don't speak your language)
  • What David did to get over 1000 submissions in a single contest (and why you may not want this)
  • Why feedback is critical for a successful contest
  • The best reason to eliminate design submissions
  • The pros and cons of a “blind” contest

Links To Things We Talk About:

Speaking of Crowdsourcing, We're Trying to Crowdsource This…

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