RED 142: Jon Acuff – How To Grow Your Audience

3JonAcuff3bJon Acuff has a brand new book called Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck. This episode talks about his writing process, how he built a large and passionate audience, and how you can do the same.

In This Episode:

  • “The family adventure” and why it’s so important in business (and life)
  • How to build a career
  • The 21-year-old “kid” who schooled Jon on marketing
  • What to do when nobody shows up for your party (or everybody shows up)
  • “Awkwardness” and why you want more of it in your life
  • The best teacher you’ve ever had
  • Want a big audience? Work on this first…
  • The reason books sell
  • How to have impact 
  • Why Jon rejected almost 50 book cover ideas to get to the one he used for for “Do Over”
  • “Good Enough” versus “Awesome”
  • The coolest (and tastiest) book promotion ever
  • How Jon Acuff writes books
  • The more successful you become, the more this happens to you… (It’s not what you think.)
  • Why great authors only release one book (and how to make sure you can release as many great books as you want)
  • The reason Jon loves a work commute
  • FOMO and why it happens
  • Why we can trick ourselves into anything (good or bad)
  • You must to this before you release a creative project (It’s not easy — in fact, it still scares Jon)
  • Why you shouldn’t talk about Uber in NYC
  • The people who see things that you’re not seeing
  • A question to ask yourself about skinny jeans (or mom jeans)
  • The garbage part of leadership

Links To Things We Talk About:

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