RED - The Marketing Podcast For Experts: RED 142: Jon Acuff

RED 142: Jon Acuff - How To Grow Your Audience

Apr 10, 2015

Jon Acuff has a brand new book called Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck. This episode talks about his writing process, how he built a large and passionate audience, and how you can do the same.

“The family adventure” and why it’s so important in business (and life)
How to build a career
The 21-year-old “kid” who schooled Jon on marketing
What to do when nobody shows up for your party (or everybody shows up)
“Awkwardness” and why you want more of it in your life
The best teacher you’ve ever had
Want a big audience? Work on this first...
The reason books sell
How to have impact
Why Jon rejected almost 50 book cover ideas to get to the one he used for for “Do Over"
“Good Enough” versus “Awesome"
The coolest (and tastiest) book promotion ever
How Jon Acuff writes books
The more successful you become, the more this happens to you… (It’s not what you think.)
Why great authors only release one book (and how to make sure you can release as many great books as you want)
The reason Jon loves a work commute
FOMO and why it happens
Why we can trick ourselves into anything (good or bad)
You must to this before you release a creative project (It’s not easy — in fact, it still scares Jon)
Why you shouldn’t talk about Uber in NYC
The people who see things that you’re not seeing
A question to ask yourself about skinny jeans (or mom jeans)
The garbage part of leadership

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