RED 142: Jon Acuff – How To Grow Your Audience

Jon Acuff has a brand new book called Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck. This episode talks about his writing process, how he built a large and passionate audience, and how you can do the same.

In This Episode:

• “The family adventure” and why it’s so important in business (and life)
• How to build a career
• The 21-year-old “kid” who schooled Jon on marketing
• What to do when nobody shows up for your party (or everybody shows up)
• “Awkwardness” and why you want more of it in your life
• The best teacher you’ve ever had
• Want a big audience? Work on this first…
• The reason books sell
• How to have impact 
• Why Jon rejected almost 50 book cover ideas to get to the one he used for for “Do Over”
• “Good Enough” versus “Awesome”
• The coolest (and tastiest) book promotion ever
• How Jon Acuff writes books
• The more successful you become, the more this happens to you… (It’s not what you think.)
• Why great authors only release one book (and how to make sure you can release as many great books as you want)
• The reason Jon loves a work commute
• FOMO and why it happens
• Why we can trick ourselves into anything (good or bad)
• You must to this before you release a creative project (It’s not easy — in fact, it still scares Jon)
• Why you shouldn’t talk about Uber in NYC
• The people who see things that you’re not seeing
• A question to ask yourself about skinny jeans (or mom jeans)
• The garbage part of leadership

Links To Things We Talk About:

• Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck (Get the audio book free with Audible trial.)
• Six-Figure Musician – How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Get the audio book free with Audible trial.)
• Dave Ramsey
• Dreamers and Builders (Facebook Community)
• 30 Days of Hustle (Facebook Community)

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