Why would somebody pay money for a product that's available for free? Rob Cesternino knows. His podcast, Rob Has A Podcast, has over 1000 “patrons” who donate money to him monthly, even though Rob Has A Podcast is free.
On this episode, Rob shares how you can do the same.
If you want a better relationship with your audience, listen up…
In This Episode:
- Why reality television is better than game shows
- How Rob accidentally got into podcasting (and his current business)
- What to do when nobody wants you
- Want to be on reality television? Rob shares his secrets…
- How to stand out from the crowd
- The way to win at reality television (and also in business)
- Is Gary Vaynerchuk using these techniques? You better believe it!
- How to get the attention of a television casting director (or a business prospect)
- The value of researching a situation before jumping in
- What happens when you don't “win”
- Being an “overnight sensation” — what it's like
- The true value of connections in business
- How long does “fame” last?
- What happens to reality television contestants after their shows are over
- Why you never near from most American Idol contestants (and a business lesson you can use to make sure this doesn't happen to you)
- Are you getting lucky?
- When you don't have anybody to talk to on your podcast…
- Balancing a dayjob with a podcast and blogging career
- The “good thing” that would have killed Rob's podcast
- The “bad thing” that made Rob's podcast take off like gangbusters
- Asking your podcast audience for money — the successful approach that Rob used
- An approach for Patreon that will also work with Kickstarter or other crowdfunding platforms
- FINALLY! — A good reason to use Periscope
- The real value of video on Patreon and Kickstarter
- If you want to be successful on Patreon (or Kickstarter), you better have this going for you…
- How Rob's podcast beat Serial (and other NPR podcasts) to win a Podcast Award
- Your first 10 (or 1000) podcast listeners — how to get them
- What your podcast audience is thinking when they first hear you
- The wrong reason to start a podcast (and a way to make sure your podcast will never make money)
- Three ways to make money with a podcast
- How to keep your podcast audience happy
- Finding a hole in the market (and filling it)
- Why television shows (and other events) go so well with podcasting
Links To Things We Talk About:
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