This episode is about two things…
- Finding people so ecstatic about your business, they beg you to take their money
- Recurring revenue
If you have both, you will have success.
But how? My guest, Robbie Kellman Baxter, is here to show you.
If you want a better relationship with your audience (and more revenue), listen up…
In This Episode:
- Why you want your business to be like a “salty snack”
- The best part about Netflix's business model (and something you can easily add to your business)
- What happens when you keep a Netflix DVD 15 months
- How credit card companies really make money
- The real “product” being sold at Blockbuster Video (and how Netflix repurposed it)
- Why people go to Netflix (instead of RedBox) and how you can use this same strategy in your business
- The 2 things Netflix does which let it dominate the video rental industry
- Tired of people haggling on price? How to handle it…
- The key to business success — I've heard Pat Flynn (and several other people) say this
- Thinking about getting a tattoo? LASIK surgery? Think about this first…
- Make a list like this and you'll soon have people knocking down your door to give you money
- The first thing Robbie does when she takes on a new client to point him in the right direction
- Want to set up recurring revenue for your business? Here's where to start…
- A music industry trick that makes musicians 1800% more money (and can do the same for you)
- 7 things you can sell via recurring revenue
- A simple question to ask your customers before you set up a recurring revenue program
- One you find somebody to sell to, doing this one thing is a must if you want to be successful with a recurring revenue program
- What some people who try to do a membership site (or any recurring program) miss — this will destroy your business
- How to know when you (and your business) are doing well
- The secret to getting current customers to train your new customers
- Something you can learn from Jesus (even if you're not Christian)
- SPORTS!! I can't stand them, but this aspect of how they're marketed is important enough to where even I pay attention to it
- Are you married? You've experienced this…
- What adopted kids know about culture that non-adopted kids take for granted
- A sneaky trick (you've probably seen it done at Thanksgiving) that you can use to look like you're a great leader
- The “credit circle” and why it's important to your business
- CrossFit — Why some people think it's a cult…
- How to find “superusers” who will spread your message for you
- Know any Vegans? A good reason to observe one…
- What people want (before they buy anything from you)
- How Salesforce shows VIP customers they care
- You have a podcast? Who cares?!
- Harnessing the power (and money) of your best customers
- What you can learn about increasing customer loyalty from network marketing companies
- The definition of “community”
- A feeling of status — how to give it to customers
- The true value of writing a book
- A pitch for every author
- People aren't looking to hire a consultant, but they will hire one of these
- Why podcasting is still the “wild west”
- Fake authors vs. real authors
- Looking to build a bigger audience? Listen up.
- The only thing that matters to customers in the end
- How to build a successful business on your own, without any staff
Links To Things We Talk About:
- The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Peninsula Strategies
It's Recurring (And It's FREE)
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