RED 238: Lewis Howes’ Mask Of Masculinity

RED 238 - Lewis Howes - Mask of MasculinityLewis Howes has a new book about “How Men Can Embrace Vulnerability, Create Strong Relationships, and Live Their Fullest Lives.”

I think it's about more than that. I think it contains some big marketing lessons.

On this episode of RED Podcast, I talk about Lewis' new book and how you can use it to better connect with your audience…

In This Episode:

  • How to go big with your business (if you can do it)
  • Getting the word out about your book (or other product)
  • Two different marketing reasons to read Mask Of Masculinity
  • Three elements of Lewis' book launch (and how to do something similar with your book launches)
  • Lewis Howes knows celebrities who can help him with his book launch — what to do if you don't…
  • The downside of “big media” like Good Morning America
  • How to be “everywhere” (without actually being everywhere)
  • The old school way to simulate Facebook's “tracking pixel”
  • This happens a lot in Jr. High classrooms and people say they hate it (but they secretly love it)
  • Yeah, that sounds harsh… But I'll explain why it's a good idea for you and your marketing…
  • How to get a record deal — this also works for authors who want a book deal
  • An atheist, a vegan, and a crossfitter walk into a bar…
  • Gay Pride and you (even if you're not gay)
  • A men's book made for women? Think about this…

Links To Things I Talk About:

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