RED 242: The Secret Of Selling The Negro Market

This episode may not be for you. It features an adult conversation about race and marketing. I talk about race relations in the United States and how this had affected marketing.

But if you're curious about the history of race and marketing in the United States, and how this knowledge of this can help your marketing, listen up…

In This Episode:

  • White kid at an NAACP meeting
  • What black people want
  • Segregated schools and segregated marketing
  • A $90,000,000 publishing empire
  • What would Madison Avenue do?
  • Black and white televisions — literally
  • Why podcasting is important

Links To Things I Talk About:

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