RED 247: Publishing A Book – Part 3

Jeff Sanders - Free-Time Formula Book Deal 3

Jeff Sanders signed a contract with Wiley to publish his book, The Free-Time Formula: Finding Happiness, Focus, and Productivity No Matter How Busy You Are,

This is Part 3 of a three-part series on how the writing and publishing process went down. Everything in the series was done in realtime, as it was happening. This episode contains a conversation I had with Jeff right after The Free-Time Formula was released to the public.

In This Episode:

  • Who's going to market this book?
  • The importance of pre-orders for your book
  • Getting your book in physical bookstores
  • How to sell books to people on your mailing list
  • Have a podcast? How often should you mention that you have a book available?
  • Should the audio book version of your book get its own launch?
  • Old school book publishers (and how they think)
  • Advertising books on
  • Airport bookstores
  • Why authors sign contracts with major book publishers
  • Getting a foreword for your book
  • How to reach out to people for endorsements of your book (and how to get them to say yes)
  • Meeting deadlines when you're writing a book
  • The power of books

Links To Things I Talk About:

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